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Research papers

The longest day

Corporate (social) responsibility is high on the agenda of almost every national and international company. But little is understood about what it does to a brand or how a brand should deal with it. Although the benefits and opportunities, both for...

Catalogue: Congress 2009: Leading The Way
Authors: Micheal Friedman, Tom De Ruyck, Annelies Verhaeghe
Company: InSites Consulting
September 22, 2009
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Citation

Friedman, De Ruyck and Verhaeghe (2009a, September 22). The longest day. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-longest-day